The typography layout on the grid is quite chaotic, intended to convey a natural dynamism and unpredictability. The amount of text remains the same regardless of the product size, only the space around it increases. This is intentional, as the text either shrinks or expands across the space, which also creates a natural dynamism.
In Bloom is a brand that produces garden accessories, embracing the beauty of nature, minimalism, and practicality. The design is inspired by the Japanese understanding of beauty — the beauty of change and the enjoyment of the moment. The image of foliage was used as a basis — it embodies the beauty of nature, the enjoyment of the moment, and the fluidity of movement.
В цвету | In Bloom
Store Identity
Store Identity