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The identity is built on the contrast between archival and contemporary imagery, combining vintage references with modern fashion photography. This dialogue is supported by a system of reinterpreted Dagestani ornamental motifs, forming a cohesive visual language that bridges tradition and modernity.
Others is a Dagestani clothing brand working within the modest fashion segment. The new identity focuses on clarifying its unique value and repositioning it as a contemporary, culturally relevant brand — translating elements of Dagestani heritage into a modern context to engage both existing and new audiences.
Others Concept Store Identity