As the narrative unfolds, the two systems begin to collide. The grids break, colours intersect, and the separation gradually dissolves.
At the centre of the book, both voices occupy the same space — marking a transition from division to balance.
At the centre of the book, both voices occupy the same space — marking a transition from division to balance.
The visual system uses blue and pink as deliberately reduced, almost naive markers of gender coding. The book is split into two parts — one for boys, one for girls — each structured within its own rigid grid.
The object is double-sided, allowing it to be read from either direction. This reflects the idea of parallel, disconnected experiences shaped by gender norms.
The object is double-sided, allowing it to be read from either direction. This reflects the idea of parallel, disconnected experiences shaped by gender norms.
As the narrative unfolds, the two systems begin to collide. The grids break, colours intersect, and the separation gradually dissolves.
At the centre of the book, both voices occupy the same space — marking a transition from division to balance.
At the centre of the book, both voices occupy the same space — marking a transition from division to balance.
The visual system uses blue and pink as deliberately reduced, almost naive markers of gender coding. The book is split into two parts — one for boys, one for girls — each structured within its own rigid grid. The object is double-sided, allowing it to be read from either direction. This reflects the idea of parallel, disconnected experiences shaped by gender norms.
This book examines gender stereotypes in childhood, based on research in gender psychology. The concept is built around a linguistic overlap in Russian, where the same word refers to both "floor" and "gender." This ambiguity becomes the core of the project.
Пол это лава | The Floor is Lava Book Design