The event celebrates the arrival of spring and the sense of renewal in the city’s residents. These ideas are conveyed through the blurred images of flowers and the ladder-like layout. A complementary font was also selected to create an airy atmosphere and a sense of mystery.

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This series of merchandise for the Yesenin Museum is built on the poet’s love for his homeland and the beauty of his native land. The motifs of flowers and lace were used as symbols for these two images, creating a pattern and a font based on it.

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In this visual identity, the stone becomes an object of art, as does the space surrounding it. This approach reflects the brand’s philosophy: jewellery transforms not only aesthetics, but also the values of the person who wears it.

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Alpclass is a rock climbing competition. It’s a dynamic sport in which a person, like a rock in a crevasse, must assume a very unusual position, clinging to any available surface to stay on the wall. This idea formed the basis of the brand’s identity.

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Lifehacker is an online magazine that helps people "hack" their lives. The lighthouse metaphor emerged from the magazine’s values. It’s based on the idea that life is a complex journey, filled with questions and doubts, and Lifehacker is a beacon of light ahead, where you’ll be warmly welcomed and helped.
*The developed identity is a concept.

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Improv Studio is a comedy improvisation studio.
The main techniques used are collage and simple graphics, as comedy improvisation is built on the combination of the incompatible. Different perspectives create a new, unique picture, which the actors complete every second they’re on stage.

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Alpclass is a rock climbing competition characterized by a friendly atmosphere and competitive spirit. The image of mountains formed the basis of the identity. The mountain texture was transformed into broken pixels, and the sharpness of the cliffs served as the reference for the lettering.

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A discussion club is a place for discussing a wide range of topics, from politics to religion. The metaphor for the debate is the object at the center — the subject of the discussion, which can have multiple sides, just as a dispute can involve a huge number of different opinions.

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In Bloom is a brand that produces garden accessories, embracing the beauty of nature, minimalism, and practicality. The design is inspired by the Japanese understanding of beauty — the beauty of change and the enjoyment of the moment. The image of foliage was used as a basis — it embodies the beauty of nature, the enjoyment of the moment, and the fluidity of movement.

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Others is a Dagestani clothing store whose idea is to bring elements of Dagestani national culture into modern fashion.
The identity is based on a combination of Dagestani national culture and modern fashion — a comparison of vintage and modern photographs, united by motifs from reimagined Dagestani ornamentation.

The whole project